POPULAR RADIO STATION'S "HAVE FUN IN YOUR OWN WAY" SUMMER CAMPAIGN
A favourite Czech radio station, Evropa 2, used spaces from our portfolio to launch their new summer campaign. It works with famous songs' lyrics and also uses faces of their publicly well known achorman and women. A very simple czech motto translates as: "Have fun in your own way". Our main goal was to use various bigboard spaces that would cover the whole capital and to ensure the most of the potentional listeners would notice the campaign, that is why we opted for quite an impressive number of Prague's highroads' bigboards.
Evropa 2 is considered one of Czech most popular radio stations and targets primarily younger people with wide range of popular music played.