ADVERTISING CAMPAIGN FOR AAA AUTO TO BE SEEN ON BIGBOARDS IN PRAGUE FOR THE WHOLE YEAR 2016
A major car dealer AAA AUTO in January launched a new advertising campaign to promote sales. It uses the perfectly located bigboards and wallscapes throughout Prague from the portfolio of the advertising agency Famedia. On them can be seen celebrities like Veronika Žilková, Mahulena Bočanová or Václav Vydra. Drivers can meet them every day for example on the large illuminated wallscape located on the street Strakonická in the direction to the city center. Furthermore, the campaign focuses on the biggest intersecction like Rozvadovská on Zličín and the exit from Prague airport at Kbely. The campaign will continue through the whole year.