BAGETERIE BOULEVARD ON BIGBOARDS IN PRAGUE

Bageterie Boulevard on bigboards in Prague

In February, the most famous Czech fast food chain decided to communicate its campaign by using bigboards. Bageterie Boulevard offers baguettes and sandwiches in the Czech Republic and is a part of Crocodille ČR. It opened its first branch in 2003 on Vítězné náměstí in Dejvice, Prague. Today it has a total of 60 branches mainly in Central Europe.

The bigboards chosen by the bageterie were located on the main Prague traffic routes. In the picture we can see the advertising area on Jižní Spojka in the direction from the centre. The banner is well visible and illuminated. There is a high frequency of traffic in this area and also frequent traffic jams.

The slogan of the whole campaign was "Libovej Fran... kfurter", referring to the limited baguette. The motif was simple, matching the yellow colour that is typical of the brand.

Translated with DeepL.com (free version)

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