CZECH AIRLINES LAUNCHES A DIRECT TO EUROPEAN CAPITAL OF CULTURE OF 2017
Summer travelling doesn't necessarily mean exotic destinations, at least according to Czech airlines latest campaign. Since the company recently launched new direct flights to the Danish port, they decided to support the sellings with a digital campaign. As often, large shopping malls were targeted and we used at least four screens in each malls. Thanks to illumination and rotating spots, digital screens are a great choice for every campaign that aims high and wants to be effective.
Denmark's second largest city is by the way an European capital of culture for this year and an important world port. It's beauty lies in romantic places, monuments and lots of sports and relaxing options.