CZECH INSURANCE COMPANY AND ITS HOUSEHOLD ASSURANCE ON BIGBOARDS AT THE COUNTY SEATS

During the autumn months the Czech Insurance Company is coming with a next commercial campaign, for this time the campaign is focused on a household insurance. The Czech Insurance Company holds the priviliged position in the assurance market, so no wonder that the selection of the best products had the highest priority. The Company's intentions to do the best campaign adressed to a media agency Famedia which has provided many bigboards. Those bigboards has their own lightings and they are located alongside the most busy roads in Prague, Brno, Zlín, Olomouc, Pardubice but also in Ostrava or Pilsen. The same visualization of all the bigboards with a slogan "If your home is ruined by a flood, you will keep dry." makes this advertising campaign almost overwhelming.