CZECH LEADING INSURANCE COMPANY EXTENSIVE CAMPAIGN

A very extensive campaign of an eminent Czech insurance company Česká pojišťovna took place in April. We decided to use their creative and witty visual on bigboards placed throughout the whole country. Highways with heavy traffic were targeted and we selected a lot of advertising spaces on them.

This new type of insurance is focused on real estates, personal belongings and other kinds of property that needs to be insured and is called „My property“.