HANKOOK'S APRIL CAMPAIGN, THIS TIME INVOLVES REAL MADRID!
The Korean tire manufacturer, Hankook, has lately became more and more successful and popular when it comes to buying new tires in the Czech republic. This year, they decided to point out their cooperation with Real Madrid and prepared a campaign that is supported by some of the club‘s famous players. The client chose number of ad spaces from our portfolio to place the campaign on and since it’s a tire producing company, we thought we would achieve the best result when locations where drivers concetrate were targeted. Next to bigboards on highways, we selected a number of digital CLV panels in Prague’s largest shopping centers parking lots.