INTERNATIONAL MUSIC FESTIVAL IN ČESKÝ KRUMLOV - SUMMER CLASSICAL MUSIC EVENT
Český Krumlov has been a host of this festival for 26 years in a row. It’s an internationally recognized classical music (and also jazz or opera) event and a lot of classical music fans and artists come to visit every year. We used a few billboards in Prague and Český Krumlov directly, since these two cities are the ones from where most of the festival’s visitors are expected to come. The campaign is long-term, since the festival itself lasts for three weeks during this summer.