MARKETING & MEDIA: BIG SHOCK WITH A NEW CAMPAIGN

Big Shock Sporty, mix of iso and energy drink, has now ntered the distribution. "In addition to the already existing shops we are considering expanding the distribution with shops with sport equipment and specialised sports shops," stated the brand manager Bohumil Staněk. The campaign will run online, on billboards and in television through the sponsoring of Winter Olympic Games, to which will be used Marek Skála who is being sponsored by the Big Shock. The spots were prepared by Comtech, media were bought directly by the company itself from the Adexpres and OOH was bought with help of Famedia. More information, including the winner of the creative pitch for Slovakia can be found on page 15th.

 

Source: Marketing & Media, 8. edition, Praha, Economia, inc., 17. 2. 2014, p. 1