MARKETING & MEDIA: CINEMA CITY HAS A NEW COMPETITION
Cinema City started a new holiday competition for the members of their customer club. The price is a trip to Hollywood with a travel agency Eso Travel. Participate can anyone who during the summer holidays visit any of the Cinema City, become a member of the club or already is and correctly answer the contest question. Cinema City propagates its competition in outdoor areas using bigboards. Presentation was established in cooperation with company Famedia, which focuses on outdoor advertising.
Source: Marketing & Media, 30th Edition, Praha, Economia, Inc., July 22, 2013, p. 5