MARKETING & MEDIA: FAMEDIA PLACES ITS BETS ON TRAFFIC HEAVY 5. KVĚTNA STREET

The company CinemArt is going to put to cinemas the movie Despicable Me 2 and thus decided to present the film on the outdoor advertising spaces using the help of company Famedia. Famedia chose the wallscape on the highway on 5. května Street. According to Famedia the highest permitted speed in the area is 50 km/h, thus making the impact bigger than on the roads sections with a higher permitted speed.

 

Source: Marketing & Media, Issue 25, Praha, Economia, Inc., 17.6. 2013, p. 3