MARKETING & MEDIA: METAXA! OLÉ, YES OR NO?

Metaxa installed on the outskirts of Prague bright yellow bigboard where on (specially modified) frame on specific dates dance group of dancers. That sounds like a good idea, but who's there - at the crossroad of the Jižní intersection and Černokostelecká Street – to see it? And if they see it, won´t it cause traffic accident?

"The idea is truly creative, but the location dancers is unfortunate. I don´t see any difference between this and ever criticized digiboards."

Filip Antonín, CEO of Famedia

Source: Marketing & Media, 21st edition, Praha, Economia, Inc., 20.5. 2013, p. 4