MLÉKÁRNA KUNÍN USED UNUSUAL HYPERCUBE FORMAT FOR ITS CHRISTMAS CAMPAIGN

In cooperation with a marketing agency, we have chosen several types of OOH boards for Mlékárna Kunín for the November national campaign. The picture shows the so-called HyperCube or advertising cube. It is a unique type of medium for large-format advertising, which has several advantages. HypeCube is portable, durable and can be placed almost anywhere.

Most of the time, this type of advertising board is used in close proximity to people. Thus, it can be found at hypermarkets, shopping and entertainment centers, sports stadiums, transport hubs, in short, anywhere where there is a large concentration of people.

The campaign was conducted in the spirit of Christmas with the slogan "A beautiful and creamy Christmas." Dairy products, especially cream and whipped cream, which are used in baking sweets, dominated the image. The blue and white graphics gave the whole ad a Christmassy feel and there was also a QR code to click through to the Christmas recipes.