MODERN OOH ADVERTISING OF A PRAGUE SHOPPING CENTER

Westfield Chodov, a Prague shopping center, decided to communicate its May campaign through a premium advertising space, a digiboard. It is located on the busy Wilsonova Street in the city centre. It offers long-distance visibility and dynamic movement of advertising messages using an LED screen. It is the moving advertising that can reach a wide target group.

OOH campaigns have the ability to attract new customers and build brand awareness because they are placed in busy locations, providing visibility and memorability of advertising messages. LED screens bring dynamism and interactive content to OOH advertising. Compared to other mediums, they are more flexible - easy to change the content of the message.

Shopping center in Chodov is a modern shopping center with a wide range of shops, restaurants and services. It is located near the Chodov metro station and offers convenient parking for customers. The centre was opened in 2005 and now has more than 300 shops of various brands. Visitors will find a cinema, fitness centre, playground and other services, among others.