MOTORCYCLE CLOTHING SHOP ON BILLBOARDS IN PRAGUE

In the April campaign, the customer Anila s.r.o. chose a billboard format for its MotoZem shop, which it has been using for a long time. These areas have several advantages. They cannot be overlooked, so they reach the population intensively; they can be regionally targeted; and last but not least, their low cost is a plus.

The MotoZem store is located in Prague's Čestlice district and specialises in motorcycle clothing and accessories. For their campaign, they used a simple design that included a link to the website in addition to the brand graphics. The visual was then complemented by a woman wearing a motorcycle helmet and gloves.