SUPPORT CAMPAIGN FOR OREA HOTELS IN PILSEN AND HRADEC
In May, OREA HOTELS s.r.o. used our network of CLV areas in Hradec Králové and bigboard near Pilsen. These boards were mainly used to support the campaign of the hotel chain of the same name. The attractive CLV panels in Hradec, located in the city centre at public transport stops, effectively reinforced the campaign message.
OREA Hotels & Resorts currently consists of 20 hotels across the Czech Republic in the most attractive locations. Since 2000, OREA HOTELS has been regularly ranked among the "Czech Top 100" out of more than 8,000 companies. Supporting the campaign by using CLVs in the eighth and fourth largest Czech cities thus fit into the client's portfolio.
The graphics of the entire campaign were in the spirit of "OnoSeToSamoSeTo" - the magic of the hotel is not having to do anything. The modern visual was complemented by a QR code, that took interested parties to the hotel chain's reservation system.