THE ATTRACTIVE LED SCREEN WAS FEATURING AN ADVERTISEMENT FOR THE HALFPRICE CHAIN

In the very centre of Prague, on Válcavské náměstí, an advertisement for HalfPrice, which we selected in cooperation with an advertising agency, appeared in December. For the campaign, we used a digital LED screen located at the corner of Wenceslas Square and 28 October Street. The screen is very visible from a wide area and there are many shops, exits from two metro lines and countless restaurants in its vicinity. In short, it is located in a very busy place.

Digitalisation is present in every field and advertising is no exception. The LED display catches the eye at first sight. It becomes attractive thanks to the dynamism of the image. It can display several advertisements as well as play videos. Digital screens therefore have great potential to attract passers-by.

The HalfPrice retail chain first appeared in the Czech Republic at the end of 2021 in the Galerie Harfa shopping centre in Prague. It offers mainly clothing, footwear and accessories. The concept of the chain is off-price, in which it offers branded goods directly from manufacturers at low prices.