THESE DAYS FILM FANTASTIC BEASTS STARTS AT CZECH CINEMAS AND ON PRAGUE DIGIBOARDS

The adventurous fantasy film Fantastic Beasts and Where to find Them is based on a novel of well-known British author J.  K. Rowling. The film reveals a story of one of the students of Harry Potter’s Hogwarts who has been expelled from this famous wizard school, even despite of protests of respectable Albus Dumbledore. His name is Newt Scamander and after the involuntary ending of his study he leaves to America to where he comes with a curious suitcase in which magician creatures are hidden. The running campaign lures on how the story will escalate. For the purpose of outdoor campaign the commercial agency Famedia has provided the best advertising spaces for film propagation. There are spoken about interactive digital screens which cannot be overlooked and which are located on frequented roads on Wilsonova Street in both directions, V Holešovičkách Street and nearby a busy crossroad Vysočanská/Prosecká in Prague 9. Furthermore, alternative screens, so-called digiCLV panels, are also the part of the campaign and they are located at shopping malls Palladium, Nový Smíchov, Atrium Flóra, Letňany, Metropole Zličín, Centrum Černý Most and also Olympia in Brno.