WORLDWIDE COMPANY EDF ON BIGBOARDS IN PRAGUE

EDF, a French company engaged in the production and distribution of electricity, is using the boards on the main transport routes in Prague to promote its business. Bigboards are therefore an ideal solution. In the picture we can see the bigboard on Prague's busy Jižní spojka, where traffic density is really high and traffic jams are frequent.

The bigboard is illuminated and perfectly positioned at the side of the road, so it can be seen even from a long distance. Drivers cannot miss it.

The very subtle and neat design along with the clear message has made the advertisement more effective. Through this communication, EDF informed about the new Czech-French partnership for the construction of nuclear power plants. The bright graphic design stood out especially in the evening, when the carrier lights illuminated it, so that the advertisement did not fade into the darkness.