FIFTY SHADES DARKER NOT TO BE MISSED THANKS TO AN EXTRAORDINARY CAMPAIGN AND STORY

The lovestory of an extremely rich and also extremely strange businessman with a dark side(s), Christian Grey, and a shy student Anastasia Steele, continues this February. The second part of this blockbuster is called Fifty shades darker and its campaign in Prague is not to be missed - owing to a modern, premium quality digital screens (digiboards). You can see them throughout Prague city center, as well as in shopping centers in which a cinema is placed. FAMEDIA company cooperating with the client has decided to position the campaign on such attractive ad spaces that no passenger or driver would have a chance to miss the trailer spot on them.

Even the trilogy writer, E. L. James suggests that the spectator will register a slight shift – from Grey to Dark(er), to be specific. This not only gives us a hint about the actual state of mind of Christian, but also a foretaste of the genre of the second part – it is not just about the romance anymore. Be ready to get thrilled.