TRAVEL AGENCY ON CLV BOARDS THROUGHOUT THE COUNTRY

Alexandria, a travel agency that organizes individual and group vacations around the world, has decided to use outdoor advertising (OOH) for the month of June. From a variety of formats, it has selected CLV boards placed throughout the Czech Republic, which reach a wide target group of people outside and thus have the opportunity to see the advertising message from the close distance. The CLV boards selected by the agency were mainly located on streets and public transport stops.

Why June? The beginning of the holiday season is the ideal time for vacation-related advertising. Through this campaign, Alexandria communicated the address of its branches in each city and discounted trips. Thanks to the CLV boards, the agency reached specific target groups that are in the respective locations.